It started in a newsroom. 2016, 2M TV — a kid in Casablanca cutting national broadcast tape on Avid, learning under deadline pressure that an edit is never just an edit — it's the difference between someone feeling something and someone reaching for the remote.
Then came the road. Eight years at Wandaloo, 1,800 films and 50+ automotive brands — chasing golden hour across Morocco with a gimbal in one hand and a shot list in the other, owning every step from location scouting to the final grade.
Today I direct, shoot and edit for brands that demand cinema. The tools changed, the obsession didn't: find the frame nobody else saw.
Casablanca — and anywhere the light is good
